He brought this up-and-coming green-energy firm in Austin [...]]]> Thanks to Nirav, avid cyclist, adventurer, and also my former manager at GSD&M’s Idea City- for talking about and sharing some news on Green Energy movements not just here in Austin, but around the world. His lady recently graduated with a degree in Environmental Engineering – pretty awesome.

He brought this up-and-coming green-energy firm in Austin to my attention via this news blurb talking about their plans to start up a new kind of company centered on renewables and touting new ideas for business models that may sound esoteric. A smart energy grid in Austin is one of their aims, and it may start with projects as simple as programming washing machines to run late at night when power consumption (need and demand) is at its lowest.

Austin green-energy partnership poised to launch.

Pecan Street Project seeks to develop new renewable energy technologies to spur investment and lure jobs.

After two years of preparations, an Austin-based coalition of government, business and academic interests is poised to launch an ambitious initiative to reinvent the way electricity is generated and used.

The Pecan Street Project seeks to make Austin an incubator for green energy technology, which would spur new business development and attract jobs to the region.